Tech
Facebook goes head-to-head with growing newsletter trend
Social media giant Facebook has launched its newsletter product
Facebook has hit the launch button on “Bulletin” – a standalone platform for free and paid articles and podcasts.
CEO Mark Zuckerberg announced the platform and introduced some of the writers that the company has recruited.
Facebook is pushing to compete in the fast-growing email newsletter trend.
The social media giant says it will not take a cut from Bulletin creators’ revenue at the initial launch and that creator can choose their own subscription prices.
“We built Bulletin on a separate website to enable creators to grow their audience in ways that are not exclusively dependent on the Facebook platform,”
Facebook is launching the platform with a number of high-profile personalities and writers, including sportscaster Erin Andrews and author Malcolm Gladwell.
The social network has had a tumultuous relationship with the news industry in recent times.
The social giant went head to head in February with the Australian government over paying news outlets for content. Following the conflict, Facebook pledged to invest $1 billion in the news industry globally over the next three years.
The company said the articles and podcasts would also be available through the Facebook News Feed and through Facebook’s News section.