AI has become a game-changer for marketers and retailers in Australia, with many consumers reacting positively to AI integration in the retail environment.
Retailers are using AI to optimise inventory, personalise shopping, and improve customer service through advanced chatbots.
Shoppers now enjoy personalised recommendations and seamless online shopping experiences.
Predictions suggest more personalised experiences and smarter shopping platforms within the next 12 months.
Will Wilson, RVP of Sales APJ at SAP Emarsys joins to share his insights into how AI is streamlining success on a large scale.
