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Experts explore automation, ethics, and new opportunities for AI

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As artificial intelligence reshapes the workplace, companies are now balancing productivity with the ethical use of technology and redefining creativity.

Artificial intelligence is revolutionising business operations, creating new avenues for productivity while raising questions around ethics and creativity.

Many companies now face opportunities to integrate automation sustainably, ensuring AI aligns with their growth strategies.

Experts suggest that AI offers a unique dual benefit—it enables organisations to reduce costs and multiply their workforce’s potential, achieving greater profitability without forcing a choice between efficiency and innovation.

With ongoing legal debates on data use and transparency, proprietary data is emerging as a crucial asset. Ethical and trusted AI relies on a company’s own data to ensure models are fair and reliable.

Looking forward, the focus is shifting toward hyper-personalisation, with businesses using AI to give employees more time for meaningful, “human-worthy” tasks.

Nick Smith is the President, CEO, and Founder of Sailes, joins us to discuss the potential of AI in driving sustainable growth

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