The Israeli firm will launch the initiative under a new scheme that connects NFT creators with big brands.
The company’s U.S. Managing Director says the new fund marked the beginning of an even bigger strategy.
Guy Hirsch says they are basically “making any… and every potential brand a participant in this market”.
Non-fungible tokens are digital assets that represent real-world objects like music or art. The catch, is that they can’t be replicated.
‘eToro’ will also pledge 10 million dollars to support emerging creators and brands.
