TICKER NEWS INSIGHT

Empowering people with chronic illness

Published

1 year ago

October 12, 2021

The Spoonie Society was founded in Melbourne, Australia by Dominique Ribeiro Da Silva and Helene Hill. Dominique and Helene are very familiar with the suffering and stigma that is associated with having a chronic illness as they both suffer from Endometriosis and Polycystic Ovarian Syndrome.

Dominique was diagnosed with Endometriosis in July of 2019 via laparoscopy & endometriosis excision. She has since undergone multiple procedures in order to obtain the best quality of life. Dominique has built a career in digital marketing working for Australia’s leading publisher for the health industry. Dominique’s entrepreneurial spirit has assisted in bringing The Spoonie Society to fruition and hopes that this diary will assist in supporting the spoonie community.

Helene was diagnosed with Endometriosis in August of 2018 and has also undergone multiple surgeries & procedures includinga ketamine infusion for pain. Helene has a Bachelors in Fashion Design from Whitehouse Institute of Design and has previously worked in Hong Kong for a global sourcing company. In addition to this Helene is a strongwoman athlete and was crowned Victoria’s 3rd Strongest Woman in 2019.

Dominique and Helene met through social media in 2020 after sharing their journey’s with Endometriosis and Polycystic Ovarian Syndrome. Together Dominique and Helene hope that through The Spoonie Society, chronic illness sufferers will find their voice and help gain awareness on chronic illnesses.

For more information, head to their website.

TICKER NEWS INSIGHT

Fake reviews run rife as consumers take notice

Published

1 day ago

November 29, 2022

Mike Loder

Fake reviews, positive and negative can cripple brand integrity

Authentic content creation continues to be one of the main ways that brands are connecting with customers online. With Australian business witnessing the damage that fake reviews are having, as some companies commit to writing their own positive content to generate sales.

Kate Musgrove is the Managing Director for Bazaarvoice in the Asia Pacific region and highlights the damage that fake positive reviews can have on brand loyalty.

Business owners seeking a solid understanding of customer expectation in today’s digital world are starting to understand the difference between what brings active engagement or complete disregard.

TICKER NEWS INSIGHT

Be your own retail brand with dropshipping solutions

Published

1 day ago

November 29, 2022

Mike Loder

Tackling the cost of living ahead of holiday season

E-commerce expert and CEO of Australian social e-commerce platform BuyersCircle, Lance Eerhard, outlines the incredible growth of their platform since its inception.

Highlighting our attention on dropshipping and explaining how everyday people can jump in to start their own business in less than 3 minutes. Dropshipping allows people to sell online without storing their own inventory.

The application invites users to capitalise on existing key product categories and leverage the Buyerscircle infrastructure to become their own ‘e-tailer’ and assist users to make some money ahead of the Christmas season.

TICKER NEWS INSIGHT

Legacy Chinese beer puts faith in Australian campaign

Published

5 days ago

November 25, 2022

Mike Loder

In January of this year, Sydney based communications agency UMM partnered with design thinking coach Friend_Thorp. The team won the competitive tender to work alongside leading beer brand Tsingtao and thier global Advertising Creative.

Father and son duo, Benoit and Mick Thorp spoke about being at the helm of one of Asia’s legacy beers which was established 119 years ago.

A daunting prospect for many but the team have been able to create something clever with international appeal. Thirsty costumers able to enjoy the campaign throughout Europe, America, Oceania, Asia and Africa.