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Tech

Elon Musk’s witnesses sharp decline in ad revenue

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Elon Musk’s X presence, a key platform for his influential tweets and interactions, could potentially experience a substantial drop in advertising revenue, according to a recent analysis.

Advertisers have expressed concerns and are reportedly reconsidering their ad campaigns on the platform after Musk’s unpredictable and sometimes controversial online behaviour.

This development comes as Musk’s tweets often dominate headlines, creating a challenging environment for brands trying to maintain a positive image.

The analysis points to instances where Musk’s tweets have caused stock price fluctuations and public relations crises for companies. Advertisers, keen on protecting their brand reputation and avoiding association with potential controversies, are contemplating alternative advertising platforms.

This shift could have significant financial implications for X, which relies heavily on ad revenue.

As Elon Musk continues to be a prominent figure on X, the platform faces a precarious balancing act between maintaining his influential presence and retaining advertisers’ trust.

 

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‘Rust’ will premiere at the Polish film festival, three years after fatal incident

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The controversial film ‘Rust’, plagued by tragedy since 2021’s fatal on-set shooting involving Alec Baldwin, is finally set to premiere in Europe.

The movie faced extensive delays and legal challenges following the tragic incident that resulted in the death of cinematographer Halyna Hutchins.

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Experts urge automation adoption key in transforming the fight against cybersecurity threats

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Why outdated patching methods leave companies vulnerable and how AI can fix it

Automation is crucial in reducing cybersecurity vulnerabilities, says Vivek Bhandari, VP of Product Marketing at Tanium. Poor patching methods create a backlog of security issues, or “vulnerability debt,” which can leave organisations exposed.

Bhandari urges companies to modernise their processes and use AI and automation to quickly identify and fix vulnerabilities. This proactive approach can significantly reduce risk and keep systems secure. #tickernow

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Survey uncovers sharp divide in healthcare tech adoption views

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A recent survey reveals contrasting views on healthcare technology between U.S. consumers and healthcare professionals.

While consumers are optimistic about tech improving care, professionals remain cautious due to concerns about workflow disruption and patient interaction, according to Randy Boldyga, Founder & CEO of RXNT.

Boldyga emphasised the need for better communication to bridge the gap, with patients requiring more education on tech benefits and professionals seeking streamlined tools.

RXNT is focused on creating solutions that enhance both provider workflows and the patient experience in this evolving healthcare landscape.

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