Elon Musk faces backlash over Grok AI Deepfakes

Elon Musk’s Grok faces backlash over sexual deepfakes, prompting global investigations and raising urgent ethical concerns about AI technology.

Elon Musk’s AI tool Grok is facing international backlash as the EU and UK condemn its use in generating sexual deepfakes. Governments are launching investigations into xAI, Musk’s company, and calling for urgent action to protect users from the tool’s harmful potential. Public outrage has grown, raising serious questions about consent, privacy, and the ethical limits of AI technology.

Experts, including Karen Sutherland from UniSC, explain the legal and ethical concerns tied to Grok, particularly regarding sexualized deepfake content. Authorities in France, India, and other countries are exploring measures to hold xAI accountable. Musk and his team claim that safeguards were in place, but critics argue they were insufficient to prevent the misuse of the platform. The situation highlights wider worries about AI’s role in gender-based violence and the responsibilities of tech companies in moderating content.

Meanwhile, researchers at the University of Delaware have developed a groundbreaking AI model designed to identify potentially harmful social media videos before they go viral. Unlike Grok, this technology is designed to protect users by analyzing video features, viewer reactions, and known risk factors to prevent exposure to triggering or high-risk content.

Dr. Sutherland discussed how this AI differentiates between a creator’s intentions and the actual impact on viewers, allowing social media platforms to intervene before harm occurs. The model has the potential to reshape online safety, although it also raises ethical questions about monitoring and intervention. Experts remain optimistic about its ability to prevent harm and safeguard vulnerable audiences.

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