Australian e-commerce to embrace AI, hyper-personalisation, and innovative payment solutions amid increasing fraud challenges in 2025.
In Short
The Australian retail and e-commerce sector is set for significant changes, with retailers adopting AI and data analytics to improve customer experiences and tackle rising fraud rates. Innovations like self-checkout and all-in-one platforms are streamlining shopping, while a focus on hyper-personalisation and unified operations is expected to emerge.
The Australian retail and e-commerce sector anticipates significant changes in the coming year. Retailers are exploring new trends and strategies to adapt to this evolving landscape.
E-commerce firms are increasingly utilising AI and data analytics for enhancing customer experiences and fraud prevention. By 2025, an emphasis on hyper-personalisation is expected to deepen as retailers leverage extensive customer data.
Hayley Fisher, Country Manager, Adyen Australia and New Zealand shares her research and insights into the current state of this retail revamp.
The recent peak season highlighted a surge in online shopping, with AusPost delivering over 100 million packages, indicating a growing shift towards health, fitness, and gardening products.
One notable trend is the advancement in queue-busting technologies. Companies like Uniqlo are implementing self-checkout services, while others are adopting mobile payment solutions. These innovations are aimed at reducing transaction times and improving the overall shopping experience.
Another trend is the rise of all-in-one platforms, where marketplaces such as eBay and Etsy enable both small and large retailers to streamline order management and payments efficiently. Despite challenges in AI adoption due to data fragmentation, retailers are encouraged to unify their online and offline operations for optimal customer engagement.
Retailers are also focusing on countering rising fraud rates, which reportedly increased 29% year-on-year in Australia. Recommended measures include implementing network tokens, enhancing authentication processes, and leveraging AI for real-time fraud detection.
Adyen’s local Sydney team offers support for retailers looking to enhance their e-commerce operations and combat fraud effectively.
