Connect with us


Donald Trump is back with his X. What happens next?



In a highly-anticipated move, former President Donald Trump has made his reentry onto X, the social media platform formerly known as Twitter.

This significant development comes nine months after entrepreneur Elon Musk reinstated Trump’s account on the platform, sparking speculation about the impact it might have on the company, especially in the lead-up to the 2024 presidential election where Trump is a front-runner for the Republican nomination.

Trump, who boasts nearly 87 million followers, was once one of Twitter’s most prominent, albeit controversial, users. His return to the platform carries the potential to attract a diverse audience, potentially reshaping the trajectory of X after months of turbulence. However, it also poses a new set of challenges, including implications for the platform’s advertising business, should Trump decide to resume regular posting.

First posting

On Thursday night, Trump posted on the platform for the first time since January 2021, when he was suspended for violating Twitter’s rules against the glorification of violence following the January 6, 2021, attack on the U.S. Capitol. His return post featured a photo of his mug shot from his surrender in Georgia, where he faces over a dozen charges related to his efforts to overturn the 2020 election results, along with a link to a fundraiser.

Elon Musk, the owner of X, appeared to welcome Trump’s return, sharing the former president’s post with the caption “Next-level.” Musk later lauded the platform’s reach, alluding to Trump’s ability to swiftly disseminate messages to a vast audience.

The X problem

If Trump chooses to actively engage on X, it could significantly bolster the platform’s efforts to attract and retain users, particularly in the face of mounting competition. After controversial policy decisions by Musk, several Twitter alternatives have emerged, including Meta’s Threads, which recently introduced a major update.

Notably, during the week of July 17, web traffic to the platform previously known as Twitter declined by over 9% compared to the same period in the previous year, as reported by Similarweb, a web traffic intelligence firm.

Musk’s changes at X have also unsettled some advertisers, impacting the platform’s core business.

During his presidency, Trump’s tweets often influenced financial markets, dominated news cycles, and shaped the political agenda, driving user engagement on the platform. His return could potentially recreate this dynamic, particularly as he pursues the 2024 Republican nomination.

Increased ngagement

While increased engagement could attract advertisers back to the platform, Trump’s return also raises concerns for brands, some of whom have scaled back their spending on X due to fears of their ads appearing alongside controversial or objectionable content. Musk recently acknowledged a 50% decline in revenue from the platform’s core ad business, although CEO Linda Yaccarino later indicated that the company was nearing a break-even point.

X’s leadership has introduced new brand safety controls to reassure advertisers, but a couple of brands paused their spending on the platform when their ads were displayed alongside content celebrating the Nazi party. X took action by suspending the account and reported minimal ad impressions on the offending page.

During his active years on Twitter, Trump pushed the boundaries of the platform’s content moderation policies, often enjoying a lighter approach to moderation due to his status as a public official. With his return to X, there is the possibility that Trump might revert to his previous habits, such as making false claims about the 2020 election. Musk could find himself in the position of deciding whether to risk alienating additional advertisers or compromising his commitment to “free speech.”

Continue Reading


How to make your money work for you over the next decade



With high interest rates, persistent inflation, and a tight labor market—the next decade is expected to be very different from the last 10 years.

Companies and households around the world are still trying to get back to pre-pandemic economic outputs and lifestyles.

So, how can people successfully invest and better manage their personal finances?

James Faris, an Investing Reporter with Insider joins Veronica Dudo to discuss. #InAmericaToday #featured #money #finance #economy #investing

Continue Reading


Parents buying houses for their adult children



Rise in parents purchasing homes for adult children sparks concerns

A growing trend of parents buying houses for their adult children is causing a stir, raising questions about the potential downsides of such arrangements. While the gesture may seem benevolent, experts warn of the pitfalls associated with this practice.

Financial advisors express concerns about the impact on both generations’ financial independence. By providing ready-made homes, parents might inadvertently hinder their children’s ability to learn crucial financial lessons, such as budgeting, mortgage management, and property ownership responsibilities.

The trend also sparks debates on the long-term implications for the housing market. Critics argue that such parental interventions can distort property prices and exacerbate existing affordability challenges, particularly for younger individuals aspiring to enter the property market independently.

There’s a call for a broader societal discussion on the balance between parental support and fostering financial autonomy. While the intention is often rooted in care, the unintended consequences of sheltering adult children from financial realities are prompting a reassessment of this well-meaning practice.

Continue Reading


Victoria’s Secret criticized for trans woman’s apology



Victoria’s Secret is facing backlash after issuing an apology to a transgender woman who had a negative experience while trying on bras at one of their stores.

The incident has ignited a debate about inclusivity and sensitivity in the fashion industry.

The controversy began when the trans woman, who remains anonymous, visited a Victoria’s Secret store to shop for bras. She reported feeling uncomfortable and discriminated against by store staff.

In response to her complaint, Victoria’s Secret issued an apology, acknowledging the incident and expressing their commitment to diversity and inclusion.

However, the apology itself has come under fire from both supporters and critics.

Some argue that the brand’s apology is insincere and merely an attempt to save face, while others believe it is a step in the right direction towards a more inclusive shopping experience for all customers.

The incident raises important questions about how brands should handle situations involving discrimination and whether their apologies are genuine or performative.

It also highlights the ongoing challenges faced by transgender individuals when accessing spaces traditionally designed for cisgender customers.

As the fashion industry continues to evolve, many are calling for a deeper examination of inclusivity and sensitivity, not just in policies but in practice.

Continue Reading
Live Watch Ticker News Live

Trending Now

Copyright © 2023 The Ticker Company