Media

D-Day for Disney – will subscribers surge?

Published

11 months ago

November 12, 2021

Brittany Coles

Disney+ Day is finally here, marking two years since the birth of the streaming platform. After reporting slow streaming growth, will this be Disney’s happily ever after?

TICKER ENTERTAINMENT

Disneyland is renowned as the happiest place on earth, but maybe not on wall street.

Disney has reported slow streaming growth in its fiscal fourth-quarter earnings on Wednesday after-the-bell.

It’s probably its laggiest in terms of subscriber growth since Disney Plus launched back in 2019.

The company did reach a total of one hundred and 18 million subscribers, which is in line with its estimates.

CEO Bob Chapek said the segment’s growth had “hit some headwinds” and that Disney expected to add “low single-digit millions” of subs into the fourth quarter.

Now, this really isn’t much of a surprise, back in September, Disney warned of a slowdown in growth due to COVID-19

Is Disney still on track to meet subscriber targets?

Well, Disney certainly thinks so.

During the company’s earnings call, Chapek said the company’s goal of reaching 230 million to 260 million Disney+ subscribers by 2024 is still firm.

“We remain focused on managing our DTC business for the long term, not quarter to quarter,” Chapek said. International expansion and new content are the primary drivers for the company to reach that target, Chapek told CNBC.

Is Disney+ Day D-Day?

Disney plus day falls on November 12th, AKA the birthday of the streaming service.

There is exclusive new trailers, announcements, and discounts, with special appearances from stars and creators too.

Most importantly – a prime opportunity to boost subs.

The company said Quarter 4 will be the first time in Disney plus history that it will release original content throughout the quarter from Disney, Marvel, Star Wars, Pixar, and even Nat Geo.

Unlike Netflix’s Tudum and Warner Bros’ DC Fandome events, Disney Plus Day won’t be available to watch on YouTube or Twitch.

Instead, Disney Plus subscribers will see a live presentation exclusively on Disney Plus, which will reveal more concerning any first look trailers and clips, star appearances and extra content.

Disney+ Day will market some impressive deals for a limited time, with the aim to boost subs.

From now until November 14, Disney is offering a one-month subscription for just $1.99.

Given that it usually costs $7.99 per month, it’s an incredible saving for people who have been thinking of signing up to the service, but unsure if they wanted to add another streaming subscription to the mix.

The company is hoping for promising results come the next earning call.

Business

How Disney beat Netflix at its own game

Published

17 hours ago

September 29, 2022

Ahron Young

When it comes to streaming, there’s a new sheriff in town.

Disney+ has quickly become a major force in the streaming wars, adding over 14 million new subscribers in its latest quarter. That’s a big jump from the 3 million it had just three months prior.

In comparison, Netflix lost nearly 1 million subscribers in the same period.

So what happened? How did Disney+ overtake Netflix so quickly?

There are a few factors at play.

For one, Disney+ has a lot of content that people want to watch. As well as its acquisition of 21st Century Fox, the service has access to popular franchises like Star Wars, Marvel, and The Simpsons. That’s a big draw for people who are looking for something to watch.

In addition, Disney+ is much cheaper than Netflix. A subscription to Disney+ costs $6.99 per month, while a Netflix subscription starts at $8.99 per month. For people who are trying to save money, Disney+ is the more appealing option. Though Disney and Netflix have signalled they’re going to push up their prices.

Disney+ has been aggressive in marketing itself as the superior streaming service. The company has run a number of ads that compare its service favorably to Netflix. This has helped convince people to switch to Disney+.

The Disney effect

The Walt Disney Company launched Disney+ on November 12, 2019. The streaming service is available in the United States, Canada, the Netherlands, Australia, New Zealand, and Puerto Rico.

As of the second quarter of 2020, Netflix had nearly 221 million subscribers across 190 countries.

Factbox

What is the market share of Netflix? In the United States, Netflix has a market share of 37%. That means it is the most popular streaming service in the country.

When was Netflix founded? Netflix was founded on August 29, 1997, in Scotts Valley, California.

What type of company is Netflix? Netflix is a publicly-traded company. Its stock is traded on the Nasdaq under the ticker symbol NFLX.

What is the headquarters of Netflix? The headquarters of Netflix is located in Los Gatos, California.

Disney+ facts

Disney is spending $1 billion per year on its streaming service.

What is the market share of Disney+? In the United States, Disney+ has a market share of 24%.

When was Disney+ launched? Disney+ was launched on November 12, 2019.

What type of company is Disney? Disney is a publicly-traded company. Its stock is traded on the New York Stock Exchange under the ticker symbol DIS.

How much does Disney stock cost? As of August 2020, the price of one share of Disney stock is $115.76.

What is the headquarters of Disney? The headquarters of Disney is located in Burbank, California.