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“Can’t beat ’em, buy ’em”: Disney tapping into the booming gaming market

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Disney has announced its decision to acquire a $1.5 billion stake in Epic Games, the developer behind the popular video game Fortnite.

While the details of the investment remain undisclosed, the partnership signals a strategic shift for Disney toward the rapidly expanding realm of gaming.

But what prompts such a move, and what does it mean for both companies?

Tapping into the Booming Gaming Market

The gaming industry has experienced exponential growth in recent years, with revenues surpassing those of the film and music industries combined.

With an ever-expanding audience of gamers across all demographics, gaming has become a lucrative market ripe for exploration.

By investing in Epic Games, Disney gains access to a vast and engaged player base, offering new avenues for content distribution and revenue generation.

Disney’s Portfolio

Disney’s investment in Epic Games aligns with its broader strategy of diversification and expansion beyond traditional entertainment domains.

As streaming services continue to reshape the media landscape, Disney seeks to bolster its presence in digital entertainment by tapping into the thriving gaming market.

By forging partnerships with leading gaming companies like Epic Games, Disney can strengthen its position as a multifaceted entertainment powerhouse capable of catering to diverse consumer interests.

A new generation

Epic Games’ Fortnite has emerged as a cultural phenomenon, attracting millions of players worldwide and serving as a platform for virtual concerts, movie screenings, and branded collaborations.

While many teenagers are unlikely to have heard of The Little Mermaid, they’ve definitely invested time in playing Fortnite.

Disney’s extensive portfolio of intellectual properties, including iconic characters and franchises, presents opportunities for synergistic partnerships within the Fortnite universe.

By leveraging its vast library of content, Disney can introduce its beloved characters and worlds to the gaming community for the next generation of viewers.

Digital Footprint

Establishing a strong digital presence is paramount for entertainment companies seeking to reach audiences beyond traditional channels.

By investing in Epic Games, Disney gains access to a robust digital platform with a global reach, providing opportunities for cross-promotion, content distribution, and interactive experiences.

Through collaborations with Epic Games, Disney can expand its digital footprint and engage with audiences in innovative ways, further cementing its relevance in the digital entertainment landscape.

Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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News

NASA astronauts phone home, confident Boeing’s Starliner will return to Earth safely

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Stranded NASA astronauts express confidence in Boeing’s Starliner spacecraft, assuring its capability to safely transport them back to Earth from the International Space Station.

The astronauts, over a video call to NASA, highlighted Starliner’s enhanced safety features and testing protocols as reassuring factors for their safe return.

“I have a real good feeling in my heart that this spacecraft will bring us home, no problem…”, said Sunita “Suni” Williams, one of the stranded NASA astronauts.

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Leaders

Franchising vs. Independent: key differences to choosing the right SMB model

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With latest Australian Federal budget, many SMB’s are weighing their options when selecting a suitable business model.

Franchising provides brand recognition, operational support, and economies of scale but involves ongoing fees.

Independent businesses offer full control and profit retention but face higher costs and regulatory challenges.

For risk and reward, the franchising model reduces risk through established practices and support but involves ongoing fees and profit-sharing with the franchisor.

On the alternative, independent businesses retain full control of profits but face higher risks and responsibilities in managing the business.

Sonia Shwabsky, CEO at Kwik Kopy Australia, joins to share her key insights on SMB’s. #featured

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Money

Boeing face delivery delays following guilty criminal charge plea

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Boeing’s deliveries are down after months of controversy, is it because they can’t make the planes, or because airlines right now don’t want them?

Boeing has agreed to plead guilty to a charge of conspiracy to defraud the United States in connection with the investigation into two fatal crashes involving its 737 MAX aircraft.

Boeing reported a significant 27% decrease in deliveries for June compared to the same month last year, possibly attributing the decrease to the companies ongoing controversies.

Aviation expert Geoffrey Thomas joins to discuss. #featured

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