Linda Yaccarino has officially taken over as Chief Executive Officer at Twitter
Linda Yaccarino was once the head of NBC Universal’s advertising and partnerships team.
Her appointment follows a Twitter poll where Musk asked users to vote on whether he should resign.
At the time, 57.5 per cent voted ‘yes’.
Twitter is undergoing a transformation, including addressing concerns around rising hate speech and disinformation on the platform.
Mr Musk said Yaccarino is the perfect person for the job.
“I think Linda’s going to do a great job running Twitter. I’ll provide guidance on technology development.
“Twitter has released more changes in the last six months than it has in the last six years.”
Twitter said it has taken down over 6 million pieces of content in the first half of 2022, before the platform was acquired over by billionaire Elon Musk.
Benjamin Powers is a technology reporter at The Messenger, who said the platform has some issues to address.
“It’s unclear how much he’ll [Musk] be stepping back.”
The New York Times reports advertising revenue attracted US$88 million from 1 April to the first week of May—a decrease of 59 per cent from a year earlier.
“I think the big problem is revenue. The pullback is that they’ve lost about 58 per cent of advertising revenue, which is huge for a company like Twitter.
“The subscription business, which involves getting a blue check, you pay $8 a month, really hasn’t kept up with that dynamic,” he said.
