Electric is the new pink! Cadillac’s new and sustainable muscle car

Cadillac will soon make its debut into the electric vehicle (EV) market as the car company works to support a more sustainable future.

Its 2023 Lyriq SUV is a sign of things to come, signalling a crossover from their traditional internal combustion engines (ICE). 

The electric vehicle is the first of a new lineup, exclusively featuring eclectic-powered SUVs.

The new fleet comes after Cadillac’s pledge to make all of the brand’s vehicles electric by 2030, according to Rory Harvey, the Global Vice-President of Cadillac.

“We will be leaving this decade as an EV brand as things stand today,” Harvey says.

 “We will not be selling ICE vehicles by 2030.”

Cadillac’s Lyriq features a 340 horsepower engine, 33-inch LED display screen spanning across the dash and comes with super cruise driver-assistance technology. 

And for those hesitant about relying on electricity as a “fuel-source” per se, the Lyriq can travel more than 300 miles each charge. 

“The 2023 Cadillac LYRIQ will deliver a high-performance luxury experience setting a new standard for Cadillac,” Rory Harvey says.

A step into the future but with the same loved design

As for the Lyriq’s exterior design, it’s centrepiece is its full-glass roof and vented roof spoiler.

While it may feel like something out of the future, the tastes of traditional Cadillac fans will continue to be met. 

In recognition of classic Cadillac styling, vertical tail lamps make an appearance with an etched pattern inspired by the illuminated Cadillac Crest on the Lyriq’s grille. 

If you’re still not convinced, the SUV is bound to have all the bells and whistles that any car enthusiast could wish for. 

It’s time to start saving big!

But the rear-wheel drive doesn’t come cheap, with a hefty price tag attached.

You’re looking at a starting price of US$58,795 – quite achievable compared to other car brands. 

Pre-orders commence September 18 this year, with the rollout scheduled to commence in the first half of 2022. 

Written by Rebecca Borg