Bond franchise faces standoff between Amazon and Broccoli

James Bond has encountered numerous life-threatening scenarios, including dodging 4,000 bullets and surviving a laser beam.

However, the partnership between Amazon and the Broccoli family, which controls the Bond franchise, is deteriorating nearly three years after Amazon’s acquisition of MGM for $6.5 billion.

This situation puts the release of a new Bond film in jeopardy, impacting Amazon’s aspirations in Hollywood significantly.

Barbara Broccoli holds the reins for Bond’s future, having inherited control from her father. For over 30 years, she has decided the timeline for new Bond films. Recent discussions indicate her mistrust of Amazon, which she feels prioritises data over story.

Currently, there is no script, story, or lead actor in place for a new film.

New film

Broccoli’s views on Amazon have been stark, describing them as lacking understanding of the character’s legacy.

A representative for Eon Productions, responsible for the films, stated that Broccoli and her family have no comment on the matter.

The two sides find themselves at an impasse. Amazon requires fresh ideas from Broccoli for a new Bond film, but she is unwilling to collaborate with them.

James Bond.

This clash highlights a conflict between traditional Hollywood and a new entertainment landscape driven by algorithms and streaming metrics.

Broccoli maintains strict control over Bond, resisting various adaptations including TV shows and video games. As she takes the lead, especially with her stepbrother nearing retirement, the future of Bond hangs in the balance.