German luxury car brand, BMW, introduces heated seat subscription for 15 pounds per month
These days we have online subscriptions for practically everything, and now BMW wants to tap into the market
Driving to work on a frosty cold morning can be difficult in the best of times, so BMW has made a move to have you covered.
The luxury car company is offering an online subscription to turn on heated front seats in its cars in the UK for 15 pounds per month.
A monthly heated steering wheel subscription costs 10 pounds.
Other subscriptions have been available for features on BMW cars for some time in the UK, but the heated seat offer started this month.
BMW has copped some heat for the offering but the company argues that the ability to add new features can be helpful for owners who change their minds after purchase.
