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BMW to offer car seat warmer subscription service

Published

4 years ago

July 14, 2022

German luxury car brand, BMW, introduces heated seat subscription for 15 pounds per month

These days we have online subscriptions for practically everything, and now BMW wants to tap into the market

Driving to work on a frosty cold morning can be difficult in the best of times, so BMW has made a move to have you covered.

The luxury car company is offering an online subscription to turn on heated front seats in its cars in the UK for 15 pounds per month.

A monthly heated steering wheel subscription costs 10 pounds.

Other subscriptions have been available for features on BMW cars for some time in the UK, but the heated seat offer started this month.

BMW has copped some heat for the offering but the company argues that the ability to add new features can be helpful for owners who change their minds after purchase.

Related Topics:BMW Car Featured luxury trending

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Costa Haritos

Costa is a news producer at ticker NEWS. He has previously worked as a regional journalist at the Southern Highlands Express newspaper. He also has several years' experience in the fire and emergency services sector, where he has worked with researchers, policymakers and local communities. He has also worked at the Seven Network during their Olympic Games coverage and in the ABC Melbourne newsroom. He also holds a Bachelor of Arts (Professional), with expertise in journalism, politics and international relations. His other interests include colonial legacies in the Pacific, counter-terrorism, aviation and travel.