Blood infused products roll into Instagram frenzy

Tony Hawk is releasing skateboards infused with his blood sending the controversial topic into an Instagram frenzy

Legendary skateboarder Tony Hawk is teaming up with canned water company Liquid Death to create a skateboard infused with his blood. The blood will be infused into the paintwork and artistry of the board.

“Liquid Death officially owns my soul, and my blood too?” 

Tony Hawk

Skateboards see red

The 100 limited-edition blood-infused boards will sell for just $500 USD. The boards will reference Hawk’s nickname, Birdman, overlaid with red paint that is mixed with a vial of his blood.

Hawk insists it’s all for a good cause though, with a portion of the profits going towards alleviating plastic pollution. Additionally, proceeds will also go towards establishing skate parks in low-income communities.

A portion of the profits will be going towards alleviating plastic pollution and building skate parks in low-income communities. All of the boards have sold out so far.

“This collaboration is taking those connections to a new level, as I have literally put my blood (and soul?) into these decks, and I take pride in knowing that organisations fighting plastic pollution and creating skate parks worldwide will be supported through our efforts,” 

Tony Hawk

SOURCE: Liquid Death

Controversial Instagram movement

Using real blood infused into products is a controversial topic. It all started with rapper Lil Nas X recently trying to release black and red, devil-themed shoes containing real human blood.

His shoe line was canceled because of immense criticism online. Now, one week later, Hawk has revealed the same concept but with a skateboard and hasn’t received the same negative feedback.

Lil Nas X clearly frustrated with the lack of consistency from the public, has started an unintentional Instagram movement. Nas commented on an Instagram page that reported about Hawk’s new venture saying “Nah he tweakin.”

Now Instagram users are latching onto the “Nah he tweakin” frenzy, using the phrase in the comment section of highly followed accounts. It is now everywhere you look on the popular social media platform.

The interest moves fast, but Gen Z and Millenials move faster.