Aussie comedian on viral climate billboard crusade | ticker VIEWS

Australian comedian is on a climate crusade to hold world leader’s accountable, one billboard at a time

Dan Ilic is no stranger to the publics attention. He is a renowned presenter, comedian, and filmmaker, and podcast guru. Ilic is passionate about tackling climate change and using his voice and platform to hold Governments to account.

Global attention

In October, Ilic managed to book the biggest electronic billboard in Times Square, New York City. The aim of the campaign was to humiliate the Australian Government and its climate change perspectives.

Ilic raised money from over 2000 people to fund the billboard campaign in one of the busiest places in the world. At the cost of $16,000 for ten minutes on screen, the sign wasn’t cheap, but it was effective.

The vocal billboards captured the attention of the world and did not hold back on their messaging. This campaign followed weeks of debate over Australia’s Prime Minister, Scott Morrison attending the COP26 Glasgow climate meeting.

Morrison held off on confirming his attendance at the critical meet until the last moment, announcing on October 15 that he would be going. Ilic suggests it may have been the billboards that convinced the Prime Minister to book his flight to Glasgow.

COP26 Climate Summit

World leaders are preparing to convene in Glasgow at the historical COP26 climate summit. Australia has been divided on what targets it will be taking to the meeting. Its Nationals Party continued to hold off on an agreement but has agreed to net-zero emissions by 2050.

“Do we give them a lollipop or take them to Disneyland, I don’t think you should get any awards for doing the bare minimum.”

Dan Ilic- Comedian, Presenter, Podcast Host

COP26 has been deemed one of the most critical climate meets of all time. The world will be watching on as world leaders make their ambitions and targets to cut their emissions.

All of the science says we’re experiencing climate change and if the world doesn’t act now it will be too late.

“The real issue is, what’s going to be our 2030 target?”

Scott Hamilton, energy expert & Ticker Climate co-host

Billboard bonanza

After incredible attention and success with the Times Square billboard campaign, Ilic has his eyes set on other key areas to gain traction. There will be a billboard at the front of Barnaby Joyce’s office of a burning Kangaroo and one near the seat of Treasurer Josh Frydenberg.

“It’ll say something like… Hey, it’s time to buy a standing desk because you’re about to lose your seat.”

Dan Ilic- Comedian, Presenter, Podcast Host