Apple unveils its latest tech, but is it worth the price tag?

Apple unveils its latest tech at Apple Park, revealing new iPhones, Watches and AirPods

Well if you’re a die hard Apple fan, today is like Christmas. The tech giant has unveiled a whole host of new products from Apple Park. So at a glance, what can we get our hands on?

As expected, Apple revealed its new iPhone 14 and iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max. Following these devices are the Apple Watch Ultra, the Apple Watch Series 8, the Apple Watch SE and redesigned AirPods Pro.

Apple launches the iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max

So let’s break it down for you, starting with the iPhone.

The iPhone 14 Pro is the company’s top of the range smartphone. There are two versions, the smaller 6.1 inch device and the premium ‘Max’ version sitting at 6.7 inches. But you’ll pay extra for that. The iPhone 14 Pro will starts at $999, and the bigger model starts at $1099, which is the same price as last year’s devices. In the U.S. at least.

Some new key features include an always-on display and a new low-power mode. They’re also powered by the A16 Bionic chip, have an incredible 48-megapixel camera and improved low-light photography. If you’re desperate to buy, don’t worry, you won’t have to wait very long. The phones will be available for preorder on Friday and will ship the following week.

AirPods Pro get an update

Next is the product many Apple fans have been crying out for. I’m of course talking about the redesigned AirPods Pro. The new model of the wireless earbuds with noise-cancelling capabilities comes at a cost $249 and goes on sale on Sept 23.

Apple’s CEO Tim Cook says the new buds have better sound quality and clarity, thanks to the new Apple H2 chip and the noise cancelling is reportedly twice as good as before. They also sport touch control to adjust volume, longer battery life with up to 6 hours listening time and a speaker added to the case.

From an external perspective, the design is pretty much the same as before. The AirPods Pro have Apple’s signature stem and only come in white. There were also rumours this latest version would have  higher-resolution audio, but sadly this isn’t the case. Regardless, Apple says the updates are significant.

Say hello to the new Apple Watch line-up

Let’s wrap up today’s Apple launch with the famed Apple Watch. At the pointy end is the Apple Watch Ultra, which is a high-end device targeted towards outdoor athletes and go-getters. It has a new design, bigger screen, and titanium case.

The watch face also includes more information, including a compass, and even new orange “action” button for use while working out or wearing gloves. And if you like diving, don’t fret, it will also show you how deep you are when swimming. Pricing starts at $799 and the product will hit shelves on September 23.

On the other end of the spectrum is the Apple Watch SE, which is the low-cost version for those on a budget. It’s been redesigned to include a bigger screen, heart rate notifications and fall detection. It starts at just $249, making it an affordable entry-level device.

Finally there’s the Series 8. Apple COO Jeff Williams says it’s more durable and even has a new temperature sensor to help track women’s health, including ovulation.Coming in four unique colours in aluminium and three in stainless steel, there’s a big collection to chose from. Pricing starts at $399.