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Tech

Apple settles false ad lawsuit, potential cash windfall

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Apple could be on the hook to pay out money to its customers after settling a lawsuit over alleged false advertising.

The tech giant recently reached an agreement in a class-action lawsuit that accused the company of misleading advertising practices related to its products. This settlement has the potential to result in a significant cash windfall for eligible Apple customers.

The lawsuit centered around claims that Apple had made false or misleading statements about the capabilities and performance of certain products, including iPhones, iPads, and MacBooks.

Customers argued that Apple’s marketing materials did not accurately represent the products’ features, such as battery life, processing speed, and camera capabilities. As a result, many customers felt deceived and believed they had not received the quality they were promised.

Under the terms of the settlement, Apple has agreed to pay a substantial sum of money to eligible customers who purchased the affected products during the specified period.

The exact amount each customer may receive will depend on various factors, including the specific product purchased and the number of claims submitted. Apple has not admitted to any wrongdoing but has chosen to settle the lawsuit to avoid a lengthy legal battle.

The settlement has raised questions about transparency in the tech industry and the responsibilities of companies to accurately represent their products in marketing materials.

It also highlights the importance of consumer protection laws and the potential financial consequences for companies found to engage in false advertising practices. As Apple prepares to make payments to eligible customers, many are wondering how this settlement will impact the company’s reputation and whether it will lead to more rigorous advertising standards in the future.

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AI and data sovereignty set to lead business innovations in 2025

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As businesses embrace cutting-edge tech, challenges like data sovereignty and AI are taking centre stage.

 

Over the past six months, the AI industry has seen significant advancements, with competing models such as Meta’s Luma and Google’s Gemini entering the market.

However, these developments come with a reality check. Building large language models (LLMs) requires substantial computing power and time, making immediate returns on investment unlikely.

One promising innovation is agentic AI, a step beyond generative AI, which enables proactive, automated solutions.

For instance, this technology could stabilise IT systems autonomously, diagnosing and resolving issues without human intervention.

Data sovereignty has also emerged as a key focus, with increasing emphasis on keeping data within national borders to comply with local laws. This has driven the adoption of sovereign clouds and private data centres, ensuring secure and localised data processing for AI development.

Deepak Ajmani, Vice President of ANZ & APAC Emerging Markets at Confluent, joins to discuss the evolving business landscape.

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Shows

Copilot redefines the modern workday

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Unlocking efficiency and customer success with AI-powered tools

The Tech Edge is a captivating business IT talk show delving into the latest industry trends and their significance in today’s landscape.

In this episode, Mike delves into the transformative power of Microsoft 365 Co-Pilot with Laura Morales, Customer Success Manager at AvePoint.

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Shows

Organisations overcome challenges in AI implementation

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Key lessons and tips for seamless Copilot adoption

In this episode, Kate Faarland, the Senior Vice President of Data and AI Programs at AvePoint, discusses the importance of AvePoint’s data and AI program, internal challenges with implementing CoPilot, and the organisation’s learnings from rolling out CoPilot for their workforce.

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