Apple has unveiled its latest venture into the world of sports with the release of a new iPhone app dedicated to tracking sports scores.

Aptly named “Apple Sports,” the app is designed to provide users with real-time updates on scores and games across major teams and leagues.

Available for free download in the U.S., Canada, and the U.K., Apple Sports aims to offer a fast and streamlined experience for sports enthusiasts.

Eddy Cue, Apple’s services chief, emphasized the simplicity and speed of the app, making it ideal for quick checks throughout the day.

Staying neutral

Unlike other sports scores apps, Apple Sports stands out by its neutrality.

Apple does not represent any specific team or league, nor does it aim to keep users engaged for extended periods. Cue explained that the primary focus of the app is to deliver scores efficiently without any distractions.

In recent years, Apple has expanded its presence in the sports industry by acquiring rights to broadcast Major League Baseball and Major League Soccer games.

Additionally, the company has integrated sports journalism into its News app and produced sports-related documentaries for its streaming service, Apple TV+.

While Apple lost out on bidding for National Football League games last year, the tech giant is expected to play a significant role in upcoming negotiations for National Basketball Association rights.

Major live sports events are seen as potential anchors for Apple’s streaming services, alongside offerings from competitors like Google and Amazon.