Apple’s new iPhone 17, AirPods Pro 3, and Watch upgrades could ignite a powerful upgrade cycle within its ecosystem.
Apple is going all in on its next wave of devices, hoping the sleek new iPhone 17 line-up, AirPods Pro 3, and Apple Watch upgrades will spark a powerful upgrade cycle. With design, performance, and premium pricing at the forefront, Apple is pushing to lock more users firmly into its ecosystem.
The strategy goes beyond hardware. Apple is leaning heavily on its services, from iCloud to Apple Pay, while expanding its footprint in health and wellness through its Watches and AirPods. Health tech could be the next big frontier for Apple’s long-term dominance.