Amazon has introduced ‘Haul,’ a new budget outlet with prices capped at $20 to take on low-cost rivals Shein and Temu.
The online giant says Haul will feature “crazy low prices” with delivery times of up to two weeks.
The launch marks Amazon’s foray into selling cheaper goods, similar to the fast-growing model of its Chinese competitors.
Retail analysts caution that this new venture may face environmental concerns similar to Temu’s and Shein’s.
With most items priced under $10, Amazon is banking on a surge in demand for affordable finds.
Haul offers free delivery on orders over $25, positioning itself as the new low-cost option in the crowded market.
