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AI’s impact on how parents choose schools

AI revolutionises parents’ school search, offering personalised responses instead of traditional search engine results

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AI revolutionises parents’ school search, offering personalised responses instead of traditional search engine results.

In Short:
– Parents are using AI tools like ChatGPT to find schools that meet specific criteria.
– Schools must enhance online presence and content for better visibility in AI search results.

AI is transforming how parents find suitable schools. In this episode of Beyond Education, Ticker’s Ahron Young and Enquiry Tracker‘s Greg Campitelli are joined by Enrolment Catalyst’s Rick Newberry to discuss how parents are increasingly using AI tools like ChatGPT for targeted inquiries, seeking schools that meet specific criteria such as arts or academics. These AI systems provide comprehensive answers rather than simple lists of links, thereby reshaping the admissions landscape.

School leaders must recognise the potential of AI in enhancing digital visibility. Unlike traditional SEO, AI aggregates information from multiple sources to offer parents tailored content. It is critical for schools to ensure their online presence is robust, as outdated or vague information can hinder their discoverability in AI-generated responses.

Content Strategy

Schools should conduct audits of their websites, focusing on clear and engaging content. Implementing structured FAQs and maintaining up-to-date reviews can enhance visibility in AI search results. Blogging about school features, values, and community engagement is also essential to foster a compelling narrative in the increasingly competitive educational landscape.


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Shane Coley transforms tattooing into sacred ceremony

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Artist Shane Coley transforms tattooing into a sacred ceremony rooted in ancestry and respect

In Short:
– Shane Coley began tattooing friends with a handmade gun and now creates sacred tattoos with cultural significance.
– He emphasises the transformative nature of tattooing, honouring traditions and educating others through his book.

Shane Coley, a tattoo artist, initially used a handmade tattoo gun as a teenager to ink friends at parties. His journey from those beginnings has led him to create sacred tattoos that are more than just art; they represent stories, traditions, and healing.

Artistic Journey

Coley’s artistic journey reflects a profound commitment to the sacred nature of tattooing. He has developed a unique approach that treats each piece as a rite of passage, influenced by various cultural rites and beliefs. Clients often experience an energetic shift during the process, making each session a deeply personal experience.

After years of gaining insights from elders and shamans, Coley authored a book titled “The Alchemy of Tattooing,” sharing his knowledge and experiences in the tattooing world. This book is available on platforms like Amazon and through his website.

 

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Mick and Cheryl Gatto create safe spaces for autism

Mick and Cheryl Gatto dedicate 50 years to advocating for autism awareness and creating safe spaces for families through their charity

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Mick and Cheryl Gatto dedicate 50 years to advocating for autism awareness and creating safe spaces for families through their charity.

In Short:
– Mick and Cheryl Gatto dedicate their lives to supporting autism-impacted families and creating safe spaces.
– They raised six million dollars to establish The Haven, a centre ensuring resources for autistic individuals.

Mick and Cheryl Gatto have built a life dedicated to philanthropy and support for families impacted by autism. Together for 50 years, they have faced many challenges, but their current focus is on creating safe spaces for autistic individuals.

Inspired by their grandson Dominic, they have raised six million dollars to establish a centre designed to help those with autism thrive. Their initiative, Laps for Love, continues to support this work, aiming to improve lives through compassion and understanding.

As Mick and Cheryl shared their journey, they reflected on the importance of patience and compromise in their long-lasting relationship.


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Australia and UK: economic connection potential explored

Australia and the UK poised for stronger economic partnership through shared culture and financial investments

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Australia and the UK poised for stronger economic partnership through shared culture and financial investments.

In Short:
– Australia and the UK have strong trade ties, with £5.6 billion in annual trade and significant investments.
– Belinda Coates advocates for collaboration, highlighting mutual learning opportunities in business practices.
Australia and the UK share strong economic and cultural ties, with £5.6 billion in annual trade and significant investments in British assets from Australian superannuation funds.
The first episode of “The Connector” features Belinda Coates, founder of Harper B, discussing the potential for collaboration between the two nations. Coates highlights how Australians and Brits can learn from each other, especially in business practices, given their similar legal and regulatory frameworks.
Historically, ties weakened when the UK joined the EU. However, London remains an attractive hub for Australian businesses due to its robust investment environment. Australia boasts nearly $4 trillion in superannuation, prompting many funds to diversify into overseas markets, including property in the UK.
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