Adidas has ended its partnership with musician Ye following a series of offensive and antisemitic comments he made.
In a statement, Adidas said that it “does not tolerate antisemitism and any other sort of hate speech.”
The company went on to say that Ye’s recent comments and actions have been “unacceptable, hateful and dangerous” and that they violate the company’s values.
As a result, Adidas has decided to terminate the partnership immediately and stop all payments to Ye and his companies.
This isn’t the first time Ye has gotten himself into hot water with his comments. In 2018, he caused an uproar when he said that slavery was “a choice.”
He later backtracked on those comments, saying that he was misunderstood.
Ye has also been a vocal supporter of President Donald Trump, even going so far as to wear a MAGA hat during a Saturday Night Live performance. He later claimed that he was bullied backstage for his political views. Following the SNL performance, he took to Twitter to declare that he was “proud of myself.”
