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World Cup brings surge in women’s sports betting

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Bookmakers are revelling in a notable upswing in bets placed on the Women’s World Cup, signalling a significant shift in the betting landscape.

While the volume of bets for this year’s global women’s sports spectacle has surged, a nuanced interplay of factors, including match timings, has led to a dip in betting volumes compared to the preceding European Championship, according to reporting by Reuters.

Prominent betting entity William Hill, now under the aegis of bookmaker 888 (888.L), has reported an impressive 900,000 wagers on the Women’s World Cup, a major international sporting event being jointly hosted by Australia and New Zealand.

William Hill’s spokesperson, Lee Phelps, affirmed that despite the relative decrease in bets compared to the European Championship – possibly due to morning kick-off times – the figures still notably outstrip those from previous editions of the tournament.

Entain (ENT.L), the parent company of esteemed brands like Ladbrokes and Coral, echoed this enthusiasm.

The company stated that it had witnessed “exponential growth” in bets pertaining to women’s sports, accompanied by a historic surge in the number of women globally engaging in betting activities.

Notably, one-fifth of wagers for the initial three England matches were placed by female bettors, underlining the burgeoning participation of women in this realm.

Dominic Grounsell, Chief Commercial Officer of Entain, underscored the evolving trend, noting that more customers were embracing novel methods of supporting their favourite teams – and in this case, that meant placing bets.

The World Cup saw a remarkable 200% spike in bets for co-host and semi-finalist Australia, buoyed by the impressive performance of the Matildas.

The women’s sports betting market has displayed remarkable dynamism, with soccer at its forefront.

According to a study by the German Sport University Cologne released in July, soccer has been registering a commendable annual market growth rate of around 20% since 2020.

The study further emphasised that not only has soccer commanded significant betting interest, but the number of female bettors investing in women’s soccer has been doubling year-on-year.

The precedent set by last year’s European Championship underscores the potential of women’s sports as a profitable venture for bookmakers and the broader betting industry.

Notably, Flutter (FLTRF.L) and Entain reaped substantial dividends from the tournament. However, it’s worth noting that Entain did not immediately disclose the precise quantum of bets placed on the current World Cup.

Notably, the previous year’s Euros saw a record-breaking 1.5 million online bets.

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Agricultural Investment: challenges, sustainability and risk management

“Farming: A meaningful lifestyle intertwined with nature, community, sustainability, and the challenges of risk management and market fluctuations.”

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Farming: A meaningful lifestyle intertwined with nature, community, sustainability, and the challenges of risk management and market fluctuations.

In Short

Farming is a rewarding lifestyle that involves overcoming challenges while fostering community and connection to nature. Emphasising sustainability and risk management, farmers adapt and persevere to thrive in their profession.

Farming is not just an investment; it represents a fulfilling lifestyle closely tied to the land.

Farmers experience the daily realities of seasonal cycles and weather patterns that influence their work.

They face various challenges, including disease outbreaks, fires, predators, and fluctuating market conditions.

Despite these hurdles, there are also significant triumphs that come with managing a farm or ranch.

Farming fosters a sense of community, bringing together people who share traditions and values.

There is a profound connection to nature that many farmers cherish in their daily lives.

Sustainability is becoming increasingly important, prompting farmers to adopt more environmentally friendly practices.

This shift not only benefits the land but also helps create new market opportunities by connecting farmers with consumers.

A key recommendation for those in agriculture is to focus on risk management.

Building external investments and diversifying income sources can provide a safety net against uncertainties.

Overall, the farming lifestyle is one of perseverance and adaptation, driven by a passion for the land and a commitment to community and sustainability.

Dr Steven Enticott is a finance professional, speaker, regular columnist, and author of The Man With A Plan.

For more information www.ciatax.com.au

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Budgeting Strategies for Economic Changes Post-2025

“Adapting Financial Strategies for a Changing Economic Landscape Beyond 2025: Budgeting for Uncertainty and Long-Term Goals.”

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Adapting Financial Strategies for a Changing Economic Landscape Beyond 2025: Budgeting for Uncertainty and Long-Term Goals.

In Short

The evolving economic landscape requires individuals to adapt budgeting strategies to manage financial challenges effectively. Staying informed and flexible in financial planning is essential for achieving long-term financial goals.

The economic landscape is evolving, necessitating new budgeting strategies for 2025 and beyond.

It is essential to regularly review and adjust your budget based on changing variables like inflation, interest rates, and fluctuations in income or expenses.

Staying informed about economic trends and financial news is crucial for making informed decisions regarding your finances.

Building a solid financial foundation will help individuals manage economic challenges and work towards their long-term financial objectives.

Flexibility in budgeting and an awareness of economic conditions will contribute to successful financial planning.

Achieving financial goals requires proactive measures and adaptations to ongoing changes in the economy.

Investing time in understanding financial trends can empower better decision-making regarding personal finances.

Preparation and adaptability are key in a volatile economic environment.

Establishing stable financial habits will provide resilience against unexpected economic shifts.

Overall, adapting budgeting strategies in response to the changing economic landscape will be vital for financial success in the coming years.

Dr Steven Enticott is a finance professional, speaker, regular columnist, and author of The Man With A Plan.

For more information www.ciatax.com.au

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Micro-investing: the tactic turning spare change into life-changing wealth

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How young Australians are reshaping their financial futures with small, smart moves

Investment Insights is an informative and inspiring interview-style show that dives into the world of money management and wealth creation, making complex financial concepts accessible to all.

Hosted by the Founder of The Investor’s WayAndrew Woodward.

Micro-investing is becoming a popular financial tool, especially among younger investors. Offering low entry barriers, automation, and the benefits of compounding, micro-investing allows users to start growing wealth with small amounts. It’s an ideal option for those looking to develop positive financial habits early.

With time on their side, young investors can leverage micro-investing to build a solid financial foundation, but they must remain mindful of costs and strategies to make the most of their investments.

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