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Nike, Adidas, ? – here’s the next big player

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Nike and Adidas dominate the gym wear market, but there is a young UK company that is rivalling the global giants with strong sales and leading social media presence

Mat Cole form ACT Capital Partners says Adidas and Nike are the major players but there could be a third.

Say hello to UK gym wear company Gymshark

https://twitter.com/tickerNEWSco/status/1425974838871609349

Who are they? Founded by teenager Ben Francis from his parents’ garage in 2012, Gymshark has grown an engaged fan base of millions followers on Instagram,  thanks to its ability to leverage the power of social media and influencer marketing.

“It’s the three C’s, it’s community content, and then commerce and they nailed it,”

Mat Cole told ticker news

Cole says they built a really engaged community around the gym.

“People wanted, you know, comfortable, good looking now effective apparel, to wear to the gym, it was probably a really small niche when they started in terms of the serviceability of that entire suite of products from a Nike or an Adidas, and they saw that opportunity.”

The founder started in the back of his parents house packing the gear, shoving it in a box, driving it to the post office himself with an old waggon.

“He did a phenomenal job and, and he stayed in touch with his consumer. He stayed in touch with the influences. He stayed in touch with his community. And that’s the way that we’re able to iterate the products out that people wanted. They understood the products and the demand of their consumers. They built this really fast model to deliver products that people wanted really quickly,” Cole says on founder Ben Francis.

How is Gym Shark at an advantage over major players?

Cole says from day one, they don’t have big incumbent systems like a Reebok or like a Nike, so that’s a real advantage for them.

“I think there’s this huge amount of growth in their business,” he said.

“So direct to consumer, great influence and marketing campaigns, or young CEOs or young founders of startup, handing it over to a more mature CEO to really grow the brand. While he did an apprenticeship. He’s now taken back over as the CEO of Gym Shark.”

The company is based in Birmingham in the UK, it’s got over a billion dollar valuation.

“So it’s one of the first to emerge in that really sort of duopoly market, between Nike and Adidas”

Adidas offloading Reebok?

German sportswear giant Adidas has agreed to sell the struggling Reebok brand after buying the company in 2006.

The new owner is US company Authentic Brands Group who bought the Reebok brand for 2.1 billion euros ($US2.5 billion).

In February this year Adidas announced that it would offload the brand after struggling to lift its fortunes.

Adidas CEO said “Reebok has been a valued part of adidas, and we are grateful for the contributions the brand and the team behind it have made to our company,”

Authentic Brands Group owns a number of well known names including Fashion retailers JCPenney, Forever21 and Brooks Brothers, as well as the publication Sports Illustrated.

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Trump moves to fast-track removal of Fed governor Lisa Cook

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The White House is set to fast-track a ruling on firing Federal Reserve Governor Lisa Cook, just days before the crucial FOMC meeting.

The move comes as markets reel from surging inflation, weak jobless data, and global currency shifts, raising questions about the Fed’s independence and the stability of policy decisions.

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ANZ job cuts spark banking clash

ANZ plans to cut 3,500 jobs, sparking debate on the future of Australia’s banking sector and employment dynamics.

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ANZ plans to cut 3,500 jobs, sparking debate on the future of Australia’s banking sector and employment dynamics.


ANZ has announced plans to cut 3,500 staff and 1,000 contractors over the next year, triggering a fierce debate between business leaders, unions, and government about the future of Australia’s banking sector.

The decision raises wider questions about the resilience of the business community and the role of politics, productivity, and technology in shaping employment.

#ANZ #Banking #Jobs #Unions #Australia #Economy #TickerNews


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1 in 8 households don’t have the money to buy enough food

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Katherine Kent, University of Wollongong

Around one in eight (1.3 million) Australian households experienced food insecurity in 2023. This means they didn’t always have enough money to buy the amount or quality of food they needed for an active and healthy life.

The data, released on Friday by the Australian Bureau of Statistics (ABS), show food insecurity is now a mainstream public health and equity challenge.

When funds are tight, food budgets suffer

The main driver of food insecurity in Australia is financial pressure.

Housing costs and energy bills expenses consume much of household income, leaving food as the most flexible part of the budget.

When money runs short, families cut back on groceries, buy cheaper but less nutritious food, skip meals, or rely on food charities.

These strategies come at the expense of nutrition, health and wellbeing.

Inflation has added further pressure. The cost of food has risen substantially over the past two years, with groceries for a family of four costing around $1,000 per fortnight.

Who is most affected?

Not all households are affected equally. Single parents face the highest rates of food insecurity, with one in three (34%) struggling to afford enough food.

Families with children are more vulnerable (16%) than those without (8%).

Group households, often made up of students or young workers, are also heavily affected at 28%.

Rates are even higher for Aboriginal and Torres Strait Islander households, where 41% report food insecurity.

Income remains a defining factor. Nearly one in four (23.2% of) households in the lowest income bracket experience food insecurity, compared with just 3.6% in the highest.

These headline numbers are only part of the story. Past research shows higher risks of food insecurity for some other groups:

While the ABS survey can not provide local breakdowns, it will also be important to know which states and territories have higher rates of food insecurity, to better inform state-level responses.

What are the impacts?

Food insecurity is both a symptom and a cause of poor health.

It leads to poorer quality diets, as households cut back on fruit, vegetables and protein-rich foods that spoil quickly. Instead, they may rely on processed items that are cheaper, more filling and keep for longer.

The ongoing stress of worrying about not having enough food takes a toll on mental health and increases social isolation.

Together these pressures increase the risk of chronic diseases including diabetes, heart disease and some cancers.

For children, not having enough food affects concentration, learning and long-term development.

Breaking this cycle means recognising that improving health depends on improving food security. Left unaddressed, food insecurity deepens existing inequalities across generations.

What can we do about it?

We already know the solutions to food insecurity and they are evidence-based.

Strengthening income support by increasing the amount of JobSeeker and other government payments is crucial. This would ensure households have enough money to cover food alongside other essentials.

Investment in universal school meals, such as free lunch programs, can guarantee children at least one nutritious meal a day.

Policies that make healthy food more affordable and available in disadvantaged areas are also important, whether through subsidies, price regulation, or support for local retailers.

Community-based approaches, such as food co-operatives where members share bulk-buying power and social supermarkets that sell donated or surplus food at low cost can help people buy cheaper food. However, they cannot be a substitute for systemic reform.

Finally, ongoing monitoring of food insecurity must be embedded in national health and social policy frameworks so we can track progress over time. The last ABS data on food insecurity was collected ten years ago, and we cannot wait another decade to understand how Australians are faring.

The National Food Security Strategy is being developed by the Department of Agriculture, Fisheries and Forestry with guidance from a new National Food Council. It provides an opportunity to align these actions, set measurable targets and ensure food security is addressed at a national scale.

Food insecurity is widespread and shaped by disadvantage, with serious health consequences. The question is no longer whether food insecurity exists, but whether Australia will act on the solutions.The Conversation

Katherine Kent, Senior Lecturer in Nutrition and Dietetics, University of Wollongong

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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