Property investors urged to rethink strategy as Australia’s market evolves

In Short:
– Marc Woolfson, a former golfer, now works as a buyer’s advocate focusing on matching properties with investment goals.
– His investment strategy highlights the importance of data, entry-level prices, and strong industry relationships in the current market.

Property specialist Marc Woolfson says investors need to take a data-driven approach to navigating Australia’s evolving property market, with cash flow, tax savings and capital growth remaining key considerations.

Speaking with Whisky & Suits hosts Chris Christofi and Imran Khan, Woolfson outlined how his experience as a buyer’s advocate has shaped his approach to property investment.

Woolfson moved into real estate 12 years ago after a career in professional golf, drawing on his background in property development to build a strategy focused on long-term financial outcomes.

As a buyer’s advocate, Woolfson said the investment process should begin with the investor’s objectives before identifying properties that align with those goals.

His work can involve sourcing land, negotiating purchases and working with builders and developers to create properties suited to local market demand.

He said investors should assess fundamentals including infrastructure, population growth, employment diversity and affordability before committing to a market.

Entry-level properties in the $600,000 to $800,000 range can be particularly important, as rising construction and development costs continue to influence the price of new housing.

Woolfson also highlighted the importance of strong relationships across the property industry, including with builders, developers and solicitors.

These connections can help investors manage potential risks, including delays involving land titles and construction.

While broader market conditions have slowed in some areas, Woolfson said demand remains strong for affordable properties in well-positioned locations.

His firm has also introduced a multi-tenant housing product designed to provide investors with higher rental yields while addressing demand for more affordable rental accommodation.

For Woolfson, the changing market reinforces the need for investors to look beyond short-term movements and build strategies around measurable fundamentals, affordability and long-term demand.