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Apple unveils thinner iPhone Air to excite upgrades

Apple launches thinner ‘iPhone Air’ amid price hikes, aiming for customer upgrades despite challenges in AI features and tariffs

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Apple launches thinner ‘iPhone Air’ amid price hikes, aiming for customer upgrades despite challenges in AI features and tariffs

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In Short:
– Apple has introduced the new iPhone Air, priced at £999, to attract customers and update its smartphone line.
– The Air features innovations like a battery accessory, while Apple faces competition in AI capabilities.
Apple has launched a new “iPhone Air” model, marking its first significant smartphone release in years.
The new device, priced at $999, aims to attract customers following difficulties in delivering AI features.

This model replaces the Plus line and initiates a refresh since the iPhone X.Banner

The iPhone Air is designed to pave the way for a potential foldable iPhone next year, indicating Apple’s commitment to creating thinner devices. Analysts highlight challenges with foldable technology, expressing optimism about Apple’s advancements.

The iPhone 17’s base price remains at $799, with the cheapest Pro model starting at $1,099.

Tariffs will be avoided as Apple sources most iPhones from India. The company introduced a battery accessory to enhance the Air’s life, although it adds bulk.

Design Innovations

Apple has also introduced new AirPods Pro featuring a heart monitor and an Apple Watch that can detect high blood pressure.

However, the company faces criticism for lagging AI capabilities compared to competitors like Google. Investor sentiment remains positive following a strong sales quarter and positive developments regarding trade tariffs.

Futurum Group CEO Daniel Newman said that the iPhone 17 launch comes at a “really tough” moment for Apple.

“The problem with Apple is that everything that’s showing up today is, in fact, pretty incremental,” he told CNBC’s “Power Lunch.” “Yes, the phone is thinner, and yes, it looks great. We haven’t had a big supercycle in four years.”

Other devices

The new AirPods Pro 3 boast improved audio quality and noise cancellation. A new feature is real-time translation of conversations in foreign languages. They cost $249, the same as their predecessor.

Apple released three new Apple Watch models: the Series 11, which includes updates to the low-end SE and high-end Ultra models. Prices remain unchanged. Apple has added a new health feature to the devices, using machine learning to assess the risk of high blood pressure.

Apple’s iOS 26 will be available as a free software update on Monday.

Apple shares down after event concludes

Investors appeared indifferent to Apple’s latest product announcements, including the new iPhone Air model and Apple Series 11 Watch.

As a result, Apple shares fell by approximately 1.5% after the event concluded.


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Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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Apple may increase iPhone prices despite tariff management

Apple may increase iPhone prices despite managing Trump-era tariffs effectively ahead of new model launch

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Apple may increase iPhone prices despite managing Trump-era tariffs effectively ahead of new model launch

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In Short:
– Tim Cook strengthened Apple’s U.S. investment with a $100 billion commitment despite tariff pressures.
– Analysts predict iPhone price rises due to increased component costs and enhanced features.
Apple CEO Tim Cook has successfully managed the company’s relationship with the White House amid tariffs.
Cook presented President Donald Trump with a gold plaque while announcing a $100 billion U.S. investment.
This was part of a broader commitment to spend $600 billion in the U.S. over the next five years.Banner

Despite these efforts, analysts predict Apple may raise iPhone prices due to ongoing tariff pressures.

CounterPoint’s Jeff Fieldhack noted speculation about a potential increase. While Apple has managed the impact of tariffs better than anticipated, it has incurred costs amounting to $800 million recently.

Pricing Trends

Apple has a history of cautious pricing strategies.

While it has not raised prices significantly in recent years, component costs have increased. Analysts expect upcoming iPhones to boast enhanced features, which could justify a price rise.

Additionally, reports suggest an entry-level Pro model may be eliminated, leading consumers to face higher starting prices for new devices. Cook previously stated that there were no immediate price changes to announce.


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Google avoids major penalties in U.S. antitrust case

Google avoids severe penalties in U.S. antitrust case as judge allows payments to maintain deals with Apple and others

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Google avoids severe penalties in U.S. antitrust case as judge allows payments to maintain deals with Apple and others

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In Short:
– U.S. Judge Mehta ruled Google can’t have exclusive search deals, allowing ongoing distribution payments.
– The decision supports collaboration with Apple and reflects changing market dynamics amid AI advancements.
U.S. District Judge Amit P. Mehta ruled that Google cannot secure exclusive search engine deals, allowing distribution payments to continue.
According to The Wall Street Journal, the judge acknowledged the potential harm to partners like Apple if such agreements were prohibited.The ruling follows Mehta’s previous finding that Google maintained a 90% search market share through illegal practices.

Mehta explained the changing market dynamics, particularly due to AI technology, arguing against drastic interventions that could disrupt competition.

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The decision is viewed positively by Wall Street analysts, as it allows Google to continue its $20 billion annual payment to Apple for being the default search provider.

This arrangement could further foster collaboration on AI services.

Future Innovations

The ruling impacts Google’s ability to create exclusive agreements and requires data-sharing to boost competition.

Critics argue the remedies are insufficient, with calls for an appeal regarding Mehta’s perceived leniency toward Google.

In related news, Google stated the judgement reflects industry changes, affirming that competition remains robust. The Justice Department plans to review the ruling’s implications for restoring competition in the search market.


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Russia’s GPS interference: do I need to worry when flying?

Gints Ivuskans / AFP via Getty Images

Lucia McCallum, University of Tasmania

On Sunday, a plane carrying European Union chief Ursula von der Leyen was reportedly forced to land in Bulgaria using paper maps after its GPS navigation systems were jammed. Bulgarian authorities claim the jamming was deliberate Russian interference, though a Kremlin spokesperson told the Financial Times this was “incorrect”.

GPS interference is on the rise, so you might be wondering how it works. And can anything be done about it? And – perhaps most importantly – do you need to worry?

How does GPS jamming work?

The Global Positioning System (GPS) and other satellite navigation systems use radio signals from satellites to calculate position. To determine position, a GPS needs a direct line of sight to at least four satellites.

There are two ways to disrupt satellite navigation.

The first is jamming. This works by simply broadcasting high-intensity radio noise in the same frequency band used by the navigation satellites.

Jamming drowns out the satellite signal, like a person shouting loudly in your ear stops you hearing what someone is saying on the other side of the room. This appears to be what happened in Bulgaria.

The second way to interfere with satellite navigation is called spoofing, and it’s a little more elegant. Spoofing involves sending radio signals that pretend to be coming from the navigation satellites.

Where jamming stops the satellite navigation system from producing any location, spoofing tricks it into giving a false location – with potentially catastrophic results.

Are jamming and spoofing becoming more common?

Jamming and spoofing do appear to be growing more common, especially in conflict zones in the Middle East and Eastern Europe.

A clandestine Russian base near the Polish border is reportedly responsible for satnav interference in the Baltic region.

Ships in the Red Sea report frequent interference, likely from Houthi rebels in Yemen.

These increasingly common incidents highlight how vulnerable our reliance on satellite navigation makes us.

What can be done about interference?

The best response to interference is to have backup navigation options in place. The US-run GPS is the best known and most commonly used satellite navigation system, but there are others.

The EU runs a parallel system called Galileo, while Russia has one called GLONASS and China operates its own BeiDou satellites.

Each of these systems operates using slightly different radio frequencies. Some navigation systems can tune in to more than one set of satellites – so even if one is jammed, others may be available.

Galileo also has a “safety of life” feature, which allows users to detect spoofing. Australia’s in-development SouthPAN system will also offer a similar feature.

Another common feature of navigation systems is inertial sensing. This relies on sensors such as gyroscopes and barometers to directly detect movement and calculate position.

Most car navigation systems use inertial sensors to track location in cities or tunnels where there is no direct line of sight to satellites. Inertial sensing works well for short periods of time, but quickly becomes inaccurate and needs to be recalibrated by checking in with satellite systems.

Many researchers around the world are trying to develop new alternatives to satellite navigation using extremely precise sensors. One recent development uses tiny fluctuations in Earth’s magnetic field to detect position, for example.

Should you be worried about flying?

Everyday air passengers have no need to worry about jamming or spoofing. For one thing, it’s very rare – especially outside conflict zones.

For another, the aviation industry is highly regulated and extremely safe. Even where satellite navigation doesn’t work, there are backup options.

What all of us can take away from this latest incident is how dependent we have become on satellite navigation. What matters is that we have a diverse range of systems so we are not dependent on just one.The Conversation

Lucia McCallum, Senior Scientist in Geodesy, University of Tasmania

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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