The company introduces a subscription service called Snapchat+
The instant messaging service is rolling out a subscription plan featuring exclusive and pre-release features.
Dubbed Snapchat+ users can pay USD 3.99 per month for experimental add-ons including the option to mark close friends as a BFFs and customise the app’s icon.
The service launches on Wednesday in the U.S., Canada, the U.K., France, Germany, Australia, New Zealand, Saudi Arabia and the U.A.E aimed at the “most passionate” Snapchat users.
This comes amid slow sales for the current quarter, fuelled by supply chain disruptions, labour shortages and inflation.
Snapchat Plus would allow the company to expand its revenue sources to reduce its reliance on advertising.
The app isn’t the first to trial this, Twitter announced the Blue subscription last year allowing user an ad-free experience on the platform in exchange for USD 2.99 a month.
