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Why credit card rewards are losing their appeal
Tom Goward warns that dwindling credit card rewards may challenge customer loyalty for banks and airlines.
Credit card rewards lose appeal as banks and airlines struggle to engage loyal customers, warns Tom Goward
Credit card rewards are becoming less lucrative, putting pressure on banks and airlines to keep customers engaged.
Tom Goward from Flight Hacks says loyalty remains big business, but changes to rewards programmes could force customers to reconsider the value of sticking with a particular credit card or airline.
As points become harder to earn or redeem, Goward warns that customers may begin questioning whether the benefits of loyalty still justify the effort.
The shift highlights a growing challenge for banks and airlines: maintaining attractive loyalty programmes while managing the rising cost of rewards.
