Tech
Twitter launches new eCommerce feature – here’s how it works:
You’ll soon be able to shop on Twitter
The social media platform is trialing a new feature that allows businesses to add a shopping section to the top of their profiles.
The “Shop Module” officially launched in the US today.
The feature will be offered to brands, businesses and other retailers, and give them the ability to showcase their products to Twitter users directly on the business’ profile.
Users will then be able to scroll through a carousel of product images in the module and tap through on a product they’re interested in purchasing.
This opens up the business’s website inside the Twitter app itself, where the customer can learn more about the product in question and opt to make a purchase.
Many brands are backing the new feature as the pandemic continues to drive online shopping.
The Shop Module will appear in a new, dedicated space at the top of a supported Twitter profile, which can be seen by US users in English on iOS devices.
