Twitter made changes to the blue tick verification system for the third time since Elon Musk took over as CEO two weeks ago.
It introduced a second, bigger tick.
Meet the ‘official label’
The label was designed to show the difference between Twitter Blue subscribers who gained their tick with their subscription, and “accounts that are verified as official”
Early stage products executive of the company, Esther Crawford, announced the move on twitter, saying “Accounts that will receive it include government accounts, commercial companies, major media outlets, publishers and some public figures”
It never was for sale, but now it’s gone – with the whole idea now trashed as Elon Musk continues to make changes to the platform.
Crawford retweeted Musk’s tweet that ‘Twitter will do lots of dumb things in coming months’ following the failed official tick.
“The goal is to find the right mix” she told her 35.7K followers.
