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TikTok implements stricter guidelines on weight-loss drug promotion
TikTok is tightening its regulations on influencers who promote weight-loss drugs like Ozempic.
With over 170 million users in the US, the app aims to prevent the spread of potentially harmful content related to rapid weight loss.
Starting in May, TikTok will prohibit influencers from posting “before-and-after” photos and restrict minors from accessing weight-loss content deemed risky. The crackdown extends to any content promoting drastic weight loss methods, aiming to combat the promotion of unrealistic body standards.
However, some influencers, like Dave Knapp and Kim Carlos, criticise the move, arguing it discriminates against those with health conditions. Others fear losing their income as TikTok takes down their content, prompting concerns about the platform’s future amid potential US bans.
As TikTok enforces stricter guidelines, influencers may seek alternative platforms to share weight-loss content. Despite the popularity of drugs like Ozempic and Wegovy, the crackdown reflects growing concerns about the impact of such promotions on user health.