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The team named as most valuable football club for its third-straight year

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Real Madrid has topped the 2021 Brand Finance list as the most valuable football club brand in the world, for a third-straight year.

The Spanish giants head the world rankings with a 1.27 billion Euro valuation, ahead of fierce rivals Barcelona, Manchester United and Manchester City.

The ability of Real Madrid to consistently qualify for the Champions League every season is seen as paramount to their club’s overall success as a brand, and as a form of revenue.

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