The electric vehicle revolution has hit a roadblock

Published

2 years ago

February 14, 2024

The once-blazing trail toward an electric vehicle future has hit a sudden snag.

Automakers, buoyed by optimistic projections and societal shifts toward cleaner transportation, found themselves hitting the brakes as consumers proved more hesitant than anticipated.

Ford’s bold bet on the F-150 Lightning, symbolising the industry’s zeal for electric pickups, has seen a stark turnaround.

From plans to quadruple production capacity, the company now slashes output by half, reflecting a broader industry trend of recalibration in the face of tepid demand.

Unsold vehicles

Last year’s fervor for EVs has cooled considerably, with dealers now grappling with unsold inventory rather than clamoring for more.

Major players like Ford, General Motors, and Volkswagen have pivoted from aggressive EV expansion to reevaluating strategies, as consumer preferences diverge from earlier projections.

The shift, according to industry insiders, reflects a miscalculation in understanding consumer sentiment.

What was once viewed as an inevitable transition now faces resistance, with buyers reluctant to pay premium prices for vehicles that come with perceived compromises.

Ford beefs up Lightning production

Investment rethink

Ford, which initially rode the EV wave with confidence, is now revising its investment plans, potentially delaying vehicle launches while focusing on hybrid production.

The company incurred significant losses in its battery-powered car business last year, with projections indicating further financial strain in the current year.

Acknowledging the disconnect between projections and reality, some executives attribute the misstep to the industry’s exuberance amidst pandemic-induced supply chain disruptions.

The initial excitement over EVs, fueled by supply shortages and long waiting lists, gave way to a more discerning consumer base, raising concerns over practicality and affordability.

Industry commitment

Despite the setback, industry leaders remain committed to EVs, albeit at a more measured pace.

The seismic shift in market dynamics, as described by Ford’s CEO Jim Farley, underscores the need for a recalibrated approach, aligning with evolving consumer preferences.

Global memory chip shortage set to drive electronics prices higher

Global memory chip shortage raises electronics prices; impacts PCs, smartphones, and likely continues until 2026.

Published

2 days ago

January 9, 2026

Harvey Vargas

Global memory chip shortage raises electronics prices; impacts PCs, smartphones, and likely continues until 2026.

A severe global shortage of memory chips is sending shockwaves through the electronics industry, causing prices to rise across consumer devices. Experts warn that this shortage will continue until at least 2026, affecting everything from PCs to smartphones.

Major manufacturers, including Samsung Electronics, have reported record profits but caution that rising memory chip prices could put further pressure on the sector. This shortage is largely driven by AI technology demands, forcing companies to rethink production priorities.

Consumers should expect higher costs for electronics in the coming months, with price increases likely to continue through the end of 2026.

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Tech

CES 2026 Highlights: AI, robotics, and the future of innovation

CES 2026 explores AI, robotics, and sustainability, reshaping the global economy and redefining productivity and market dynamics.

Published

3 days ago

January 8, 2026

Harvey Vargas

CES 2026 explores AI, robotics, and sustainability, reshaping the global economy and redefining productivity and market dynamics

CES 2026 in Las Vegas is showing how technology is not just shaping consumer products but redefining the global economy. From AI breakthroughs to robotics innovations, the event highlights how new technologies are changing the way we work, move, and invest.

Brad Gastwirth from Circular Technologies joins us to share his insights on the biggest trends driving this transformation.

The event underscores the growing role of AI in shaping both market dynamics and consumer demand patterns, signalling a new era of innovation.

Robotics, mobility, and sustainability are also at the forefront. From real-time AI-driven mobility tech to energy-efficient computing, CES demonstrates how emerging technologies are integrating across sectors. Brad discusses the intersections of technology, sustainability, and capital expenditure, revealing how these trends are set to reshape productivity paradigms and sector leadership in the coming years.

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Tech

CES 2026 opens with AI powering the future of tech

AI dominates CES 2026 in Las Vegas, shaping future tech with smarter, personalized products for everyday use.

Published

3 days ago

January 8, 2026

Harvey Vargas

AI dominates CES 2026 in Las Vegas, shaping future tech with smarter, personalized products for everyday use.

The annual Consumer Electronics Show has officially opened in Las Vegas, with artificial intelligence taking centre stage across nearly every major product category on display. From consumer gadgets to enterprise tools, AI is shaping how technology is designed, used and experienced.

Major tech companies are showcasing smarter, faster and more personalised products, highlighting how AI is moving beyond concepts and into everyday applications. The focus this year is on practicality, efficiency, and seamless integration into daily life.

As CES continues, the event is setting the tone for where technology is heading in 2026, with AI no longer an add-on but a foundation for innovation.

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#CES2026 #ArtificialIntelligence #TechNews #Innovation #FutureTech #LasVegas #AIRevolution #Ticker