Women’s sport in the UK is predicted to generate GBP 1 billion in revenue annually by 2030, according to a study.
The surging popularity of women’s sport has seen increasing TV viewership and commercial opportunities, led by football.
The study – conducted by data agency Two Circles – revealed that two-thirds of UK sport fans currently follow women’s sport.
The increase on the £350m per year currently generated by women’s sport, through ticketing, broadcast rights and sponsorship deals, would make it one of the fastest growing sectors in the sports industry.
More than 80 per cent of respondents said that major events and TV broadcasts have been important factors behind following women’s sport.