The career opportunity hiding behind the AI boom

Gabe Marzano discusses her transition into tech sales, the growing influence of artificial intelligence in the workplace, and how professionals can position themselves to increase their earning potential.

A former member of the Australian Defence Force, Marzano successfully moved into tech sales after recognising the opportunities emerging within the fast-growing cybersecurity sector.

She believes that skills developed in a wide range of careers, from childcare to military service, are highly transferable because they strengthen communication, relationship-building and human connection.

Through her company, Double Triple, Marzano helps individuals break into the technology industry and grow their income.

While AI is reshaping some technical roles, she notes that demand for revenue-generating tech sales professionals continues to expand.

She argues that AI agents cannot replicate the human elements of sales, such as trust, empathy and relationship management.

As technology transforms technical positions, she says new sales opportunities often emerge.

She encourages professionals to develop AI-native skills to improve both their performance and long-term career prospects.

With corporate leaders increasingly prioritising AI adoption, Marzano advises sales professionals to focus on understanding how AI can enhance business operations and deliver measurable outcomes.

She sees the current environment as a significant growth opportunity and urges people to become fluent in the language of AI so they can better collaborate with businesses and help drive meaningful results.