#gentleminions is going viral on TikTok – so why are teens being banished from cinemas around the world?
Videos showing young people dressing up in suits to watch a new movie in large groups and cheering loudly during the screening have gone viral on TikTok, racking up millions of views in some cases.
Some cinemas have banned young people wearing suits to watch the new Minions: The Rise of Gru movie, over rowdy behaviour fuelled by the TikTok trend.
But cinemas aren’t happy, with several complaining about the behaviour of the young fans drawn to the movie by TikTok.
However, Movie studio Universal Pictures encouraged the trend, saying on Twitter: “to everyone showing up to Minions in suits: we see you and we love you”.