Squid Game cements Netflix’s top position in streaming wars

Over 142 million people have tuned into Squid Game and Netflix can thank the South Korean survival drama for boosting subscribers after a sharp slowdown in the first half of the year

Surely you’ve seen Squid Game by now, over 142 million people have tuned into the South Korean survival drama and its the reason new subscribers are flocking to Netflix

The streaming giant revealed massive subscriber growth

After a sharp slowdown in the first half of the year, Netflix added 4.38 million new subscribers, according to its earnings report for quarter three.

“Squid Game” surprised executives by becoming the streaming service’s most-watched original series and now it expects to add 8.5 million subscribers in the next quarter.

Netflix knows Squid game goes beyond the tv show, with a Saturday Night Live skit and memes on TikTok with more than 42 billion views

Many films have been delayed because of the pandemic so perhaps more people are subscribing now as Netflix rolls out a backlog of delayed content.

Netflix added it plans to have a more normal release schedule over the course of 2022.

Earnings came in line with revenue 

Netflix has revealed a major change to investors, now using new metrics when reporting viewers.

The company will start reporting hours viewed rather than the number of accounts that watched

This matches traditional tv viewing data, giving credit to viewers re-watching shows.

Netflix is trying to find ways to expand past the television and film market

Netflix wants to keep your attention beyond just shows and to get people off tiktok.

The streamer has revealed a push into gaming, having purchased its first gaming studio this past quarter.

However, even though trials have started in select countries… its only early days.

In the meantime, stream on.