Social commerce is taking the retail world by storm, and it’s set to expand.
With projections suggesting that social commerce will generate retail earnings of close to $80 billion in the US alone by 2025, it’s clear that this trend is here to stay.
What’s more, with over half of the world’s global population currently using social media, social commerce is rapidly becoming the go-to channel for companies looking to showcase their products and services. In essence, social commerce is all about leveraging social media platforms to facilitate buying and selling, and it’s a powerful tool for companies looking to engage with consumers in a more meaningful way.
Whether it’s through targeted advertising, influencer marketing, or social shopping experiences, social commerce is proving to be the wave of the future for retail businesses of all shapes and sizes.
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