Snapchat is set to use its built-in map to recommend places for you to visit
The social media giant has launched a “Popular” tab at the bottom center of the Snap Map.
It will show recommendations for places to go, based on factors like your current location, friend activity on the map, and the kind of places you’ve saved as favorites.
Snapchat has more than 250 million users worldwide and says it’s turning its map into a unique way to discover the world around you.
Just a couple of years ago, there were concerns that Snap, the parent company of Snapchat, wouldn’t survive as a standalone company, but the social media platform is growing faster than it has since 2017.
The camera-based messaging app stated it added 13 million daily users during the second quarter of this year – a 23 percent increase from the same time a year ago.
That means 293 million people use Snapchat every day around the world, up from 173 million this time four years ago.
Snapchat’s revenue has also soared 116 percent to $982 million – making it a faster growing business than Twitter or Facebook
Snap CEO Evan Spiegel has said he expects the app’s user base to actually grow faster as pandemic lockdowns end since Snapchat is designed to be used out and about with friends.
