Sendle shuts down, small businesses left scrambling

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Aussie courier service Sendle has ceased operations unexpectedly, affecting many small businesses that relied on its services. Announced via email on January 11, the company warned customers that existing parcels would be delivered at the “discretion of the delivery partner.”

Additionally, all scheduled pickups from January 12 were cancelled.

Customers have been left confused and frustrated, lacking guidance on how to fulfill orders.

Sendle expressed regret for the disruption but did not provide a detailed explanation for the closure. A banner on their website confirmed the halt in services, with social media accounts disabled and customer inquiries no longer being monitored.

The shutdown comes as Sendle had recently merged with US logistics firms to create FAST Group, but that merger has now reportedly unraveled due to financial issues.

Small business owners, many of whom had turned to Sendle for better pricing compared to competitors like Australia Post, are now scrambling to find alternative delivery options.

Unexpected Closure

Many business owners shared their experiences on social media, highlighting the immediate need to find new courier services. One owner reported significant losses and mentioned having to repackage orders that were scheduled for shipment.

The collapse of Sendle has raised concerns about job losses, though the company has not disclosed the number of affected employees.

Competitors have begun reaching out to small businesses in response to the demand created by Sendle’s sudden exit from the market.

Aramex Australia says it “is aware that Sendle has halted all bookings for parcel pick-ups and deliveries in Australia with immediate effect. Aramex recognises that this development may create uncertainty for businesses that rely on Sendle to ship their goods.”

“While Aramex cannot comment on the specific circumstances surrounding Sendle’s operations, we are ready to support e-comm and B2B businesses that are seeking an alternative courier partner moving forward. Aramex has the infrastructure, global network, national coverage and local franchise expertise in place to assist customers who need ongoing delivery services without disruption. Our priority is providing certainty, reliability and continuity of service for Australian businesses.”

“Sendle is a tech platform that has enabled business customers to book courier services. Aramex has a long history of delivering for Sendle customers. Aramex operations continue as normal, providing reliable courier services to our customers.”