Bike maker Peloton is expanding its reach by partnering with 5,400 Hilton hotels.
The partnership will provide at least one bike to each hotel fitness center, including locations of the 18 Hilton brands.
Hilton Honors members will receive a 90-day free trial of the Peloton app.
The rollout will begin in the coming weeks, with the majority of locations equipped by the end of the year.
“My first experience with Peloton was during a hotel stay while on vacation, and I was immediately hooked,” said Betsy Webb, the global vice president of Peloton’s commercial branch.
“We love brands that prioritize their customers’ wellness and could not be more excited to bring Peloton to Hilton guests nationwide wherever they are on their fitness journey.”
A representative from Peloton called this year “transformative” for the company and indicated that more changes to the company’s strategy are to come.
