News
First publisher to say no to fur
Renowned fashion magazine “Elle” has become the first major publisher to say no to fur, ending the promotion of animal products in both editorial and advertising content
A senior exec at the publication says the company is supporting animal welfare and reflecting a shift in tastes globally.
Teaming up with Humane Society and Creatives-4-Change, the magazine’s 45 global editions have signed a charter to make the reform process official.
Thirteen of the 47 have already implemented the changes, with a further 20 following suit in 2022 and the remainder by the end of 2023.
This follows a long-standing campaign by animal fur industry advocates who argue such a pledge is counter-intuitive, because synthetic fur is made with plastics that harm the environment.
But Elle’s international director says “Gen Z wants fashion to be responsible, ethical and innovative, and that’s what’s happening”.