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Katy Perry taps into crypto-craze and launches NFT collection

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US-based pop singer, Katy Perry is launching a series of non-fungible tokens

In a collaboration with Theta Labs, a blockchain video streaming platform, Perry joins the growing ranks of artists and celebrities that are tapping into the crypto-craze.

Katy Perry announced the launch in a tweet on Wednesday, stating she will release digital collectibles that will feature her upcoming play residency at Resorts World Las Vegas hotel from December 2021.

https://twitter.com/katyperry/status/1410222675344052230?s=20

Perry says she will also have a minority share in Theta Labs through her talent agency, Creative Artists Agency

“I’m both excited and curious to be launching my first ever NFTs later this year with the Theta Network,”

Theta stated: “With the help of CAA and Katy’s management team, we’re charting a course towards reaching well beyond crypto enthusiasts to millions of music, media and entertainment fans around the world.”

The rise in NFT’s

NFTs are digital assets that are underpinned by the same blockchain technology as crypto coins and are becoming all the rage in the entertainment and art industry.

When people buy NFTs, their token is stored digitally forever and is impossible to edit. Plus, each NFT is unique, so they offer a way to verify the authenticity and ownership of a piece of creative work, for example. But they’re also tradable, much like collectible real-world items.

Katy Perry is one of the most successful pop stars of the past few years, with nine Billboard hot 100 number one singles, as well as a slew of accolades to her name, including five American Music Awards, and at least one Brit award.

Want to hear more about Crypto? Hear the latest from our resident experts on Ticker Crypto

Anthony Lucas is reporter, presenter and social media producer with ticker News. Anthony holds a Bachelor of Professional Communication, with a major in Journalism from RMIT University as well as a Diploma of Arts and Entertainment journalism from Collarts. He’s previously worked for 9 News, ONE FM Radio and Southern Cross Austerio’s Hit Radio Network. 

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Business

How Elon Musk built his empire

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A plane arrives in China. On board, one of the world’s richest men. He’s come to convince authorities that he should be allowed to set up a brand new factory.

He is Elon Musk.

And this is his first trip to China in three years.

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Business

Amazon employees walk out to protest office policies

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Staff at warehousing giant Amazon have walked off the job to protest the company’s return-to-office program

Over 1,900 Amazon employees pledged to protest globally over proposed changes to the company’s climate policy, layoffs and a return-to-office mandate.

The activist group behind the rally is known as Amazon Employees for Climate Justice (AECJ), who are seeking a greater voice for employees.

“Our goal is to change Amazon’s cost/benefit analysis on making harmful, unilateral decisions that are having an outsized impact on people of color, women, LGBTQ people, people with disabilities, and other vulnerable people,” organisers said.

Over 100 people gathered at the heart of Amazon’s Seattle headquarters on Wednesday. The company said it had not witnessed any other demonstrations.

AECJ said the walkout comes after Amazon made moves “in the wrong direction”.

The company recently has recently overturned a desire to make all Amazon shipments net zero for carbon emissions by 2030.

The company maintains a pledge on climate change.

Amazon spokesperson Brad Glasser told Reuters the company is pursuing a strategy to cut carbon emissions.

“For companies like ours who consume a lot of power, and have very substantial transportation, packaging, and physical building assets, it’ll take time to accomplish.”

AECJ protesters also sought support for the 27,000 staff, who had lost their jobs in recent months —around 9 per cent of Amazon’s global workforce.

The company has also mandated a return-to-office program.

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Business

The Great Resignation vs. The Great Burnout

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As employees recover from the height of the pandemic, the Great Resignation has come to light

 
The pandemic saw the term ‘the great resignation’ coined as thousands of people resigned from their jobs across the U.S. in 2021 and 2022.

Karin Reed, the author of ‘Suddenly Hybrid said the great resignation was a period of employees taking control of their future.

“A lot of people realised in their current environment they were not happy with what they were doing with their job. They chose to vote with their feet and go elsewhere,

In other parts of the world, a spike in resignations was not reported.

However, a higher degree of workers began reporting post-Covid burnout, as they made a return to the office.

“There’s been a blurring of the lines. You have work that’s not confined by a physical space.

“Instead of closing the computer and walk away, our computer is in the next room.”

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