US-based pop singer, Katy Perry is launching a series of non-fungible tokens

In a collaboration with Theta Labs, a blockchain video streaming platform, Perry joins the growing ranks of artists and celebrities that are tapping into the crypto-craze.

Katy Perry announced the launch in a tweet on Wednesday, stating she will release digital collectibles that will feature her upcoming play residency at Resorts World Las Vegas hotel from December 2021.

Perry says she will also have a minority share in Theta Labs through her talent agency, Creative Artists Agency

Theta stated: “With the help of CAA and Katy’s management team, we’re charting a course towards reaching well beyond crypto enthusiasts to millions of music, media and entertainment fans around the world.”

The rise in NFT’s

NFTs are digital assets that are underpinned by the same blockchain technology as crypto coins and are becoming all the rage in the entertainment and art industry.

When people buy NFTs, their token is stored digitally forever and is impossible to edit. Plus, each NFT is unique, so they offer a way to verify the authenticity and ownership of a piece of creative work, for example. But they’re also tradable, much like collectible real-world items.

Katy Perry is one of the most successful pop stars of the past few years, with nine Billboard hot 100 number one singles, as well as a slew of accolades to her name, including five American Music Awards, and at least one Brit award.

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