Shows
Julia Ferracane discusses her PR journey and philosophy
Julia Ferracane discusses her PR journey and persistence in Penny Lane’s In the Driver’s Seat interview series
Julia Ferracane discusses her PR journey and persistence in Penny Lane’s In the Driver’s Seat interview series
– Julia Ferracane founded Righteous PR, advocating for creatives over her 25-year career.
– She believes persistence is crucial in public relations for success and client selection.
Julia Ferracane, founder of Righteous PR, joins Penny Lane in this episode of In the Driver’s Seat to share her 25-year journey supporting creatives at the Australian Ballet, Penguin Random House, and beyond. She explains how courage and persistence, rather than talent alone, have shaped her career in public relations.
Ferracane discusses the importance of mentorship, overcoming early setbacks, and choosing clients based on the “courage factor” and compelling stories. From securing alpacas for a last-minute media shoot to navigating visibility and self-promotion, she reveals the adaptive problem-solving skills needed to thrive in PR.
She also highlights the value of podcasts for deeper audience engagement and shares insights into her current projects, including collaborations with Scott Pape and Sean Zeps.
For more information, visit The Perfect Cosmetics Company.
