Elon Musk has made plenty of changes to Twitter, but will it make or break the social media platform?
When Elon Musk walked into Twitter with a sink you knew things were about to get interesting.
It’s been a chaotic few weeks of change for the social media platform.Musk quickly showed thousands of employees the door.
Noticeably, he also upended the iconic ‘blue tick’ hierarchy.
The new boss is adamant in making the platform a place of free speech, often using public Twitter polls to dictate his next move.
It’s not very often you have a billionaire and CEO of a tech giant communicate with people everyday via a tweet thread.
While people have been quick to judge Musk’s changes, he remains one of the most successful businessmen in history.
He lead the charge on flying to space with his SpaceX empire and was ahead of the game in the electric vehicle market.
Perhaps, the changes to the platform are a smart move for the company to succeed, despite the abruptness of them.
Proof is in the pudding because the numbers show Twitter has added 1.6 million daily users this week alone, which is an all-time high.
Plus World Cup traffic hit almost 20,000 tweets per second today, breaking another record.
It’s likely Twitter may be more successful in private hands. Financially though, the company has declined, causing widespread concern about its economic stability.
Musk wants to vastly increase the revenue the company makes through subscriptions, but a question mark looms over its ability to triumph.
Suspended accounts debate
Previously, Twitter had banned the accounts of many users, particularly those prone to far-right rhetorics.
Former President Donald Trump’s account had been suspended for nearly a year, alongside conspiracy theorist Alex Jones and controversial Andrew Tate.
Musk asked his followers in a poll if Twitter should “offer a general amnesty to suspended accounts? As Musk says, they haven’t broken the law?”
It all follows a turbulent economic time for the social media giant as it finds its place in the ever changing cyber sphere.
Whether or not Twitter goes down the drain, remains to be seen.
But love him or hate him, Musk has created an entertaining platform, with millions flocking to get a taste of what is the Twitter saga.