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New way for content creators to make money from their following
People have been buying, or selling new and used items on Facebook marketplace for the past few years, and now Instagram is joining the party with its own version.
Facebook has announced that its social media platform Instagram will soon have its own marketplace.
It’s a new way for Instagram influencers to make money from their content.
In a video on the social media platform, Instagram’s boss says “branded content is the economic engine behind the creator ecosystem.”
The moves are all part of a swing of new measures designed to generate revenue for users of the popular social media platform.
Ticker’s social media expert Dr Karen Sutherland From the University of the Sunshine Coast, says creators will be the winners of this new feature.
For many years Instagram avoided brand partnerships for fears of over-commercialisation.
So, many deals have been done between brands and content creators – off the record
Often people with a high following get contacted by brands via email or direct message.
They get asked to promote products and receive the product for free or get paid in a sponsored arrangement.
Therefore, introducing creator shops could be a game-changer for the way influencers make money from their following.
The new feature is still in the works, with finer details on how the marketplace will function yet to come.
But it seems instagram wants a slice of the influencer pie, whilst trying to help millions of instagrammers make their own money on the platform too.