How Francesco Parrino built a YouTube empire with viral piano covers

Meet Francesco Parrino — a classically-trained pianist who has transformed his love for music into a thriving global business on YouTube.

From quitting physiotherapy school to playing the Mission Impossible theme in his home studio, Francesco’s journey is a mix of creative risk, business smarts, and sheer passion.

In this interview, Francesco opens up about how he went from hobbyist to full-time creator, building a digital empire with millions of views, exclusive sheet music sales, and brand deals with Disney and luxury labels.

The Rise of a Digital Maestro

Francesco has likely popped up in your algorithm – now discover how he made the leap. Through clever arrangements of iconic songs, he’s turned timeless piano music into a YouTube staple. From his studio in Italy, he breaks down the creative and business process behind each video.

He dives into the strategy of growing a YouTube channel into a career, the power of niche content, and the behind-the-scenes of releasing sheet music through Musicnotes. Francesco also shares how he chooses songs that resonate with global audiences, and how his music consistently strikes an emotional chord.

Francesco’s worked with Disney and high-end brands. Find out what creators need to do to attract similar partnerships. Plus, he reveals his plans to create original piano compositions that blend seamlessly with his iconic covers.